Could we get some detail on this?

https://www.dnainfo.com/chicago/20170531/humboldt-park/when-does-humboldt-park-beach-open-2017

Fascinating story from the Trib here:

https://radius.com/2017/05/24/b2b-marketing-and-sales-experts-predictions/

Amazing.  You just have to love big data.

https://fivethirtyeight.com/features/the-bachelorette/

Finally, it's all coming together.  http://tomtunguz.com/customer-operations #revops

Love this concept:  http://chiefmartec.com/2017/03/inbound-vs-outbound-antiquated-abm-world

As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. This is compounded by the sales cycle and buyer’s journey in B2B, which includes multiple touch points and decision makers over a longer period than B2C.

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• Three new technologies are in the hype cycle for the first time including Ad Blocking, Predictive B2B Marketing Analytics and Mobile Wallet.
• Gartner's 2015 Data-Driven Marketing Survey shows that B2B respondents outspend B2C on marketing analytics — 45% versus 26%.
• Predictive segmentation and demand generation have quickly gained traction, fueled by the rise of account-based marketing (ABM).

Full Article:

I’ve worked in demand generation for about 12 years, and over that time I’ve seen the MarTech space change rapidly. While I’ve been lucky to see new MarTech innovations on a first-hand basis, one of the common themes I’ve noticed across marketing teams is the challenges associated with actually evaluating vendors.

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