https://letstalkpayments.com/quality-data-is-a-key-innovation-enabler-and-a-foundation-for-ai-adoption/

The most common challenges facing B2B marketers today is knowing who your customers are, understanding what makes them different, and figuring out how you can get them to convert.

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One of Hollywood’s hottest couples — “The Vampire Diaries’” Ian Somerhalder and his wife, “Twilight” star Nikki Reed — flew to Chicago Dec. 3 to host a bash for Somerhalder’s namesake foundation at Galleria Marchetti (825 W.

Marketers have more customer insights at their disposal than ever. Buyer Personas can be one useful tool to turn this customer data into a story. They can help capture an abstract target audience as a tangible character sketch.

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B2B marketers have been hearing a lot about A.I. recently. Yet A.I. has been a part of marketing technology for several years already and has simply been known by another name: Predictive Lead Scoring....

https://radius.com/2016/11/04/pull-back-curtain-predictive-lead-scoring-algorithms/

Radius Blog: How To Elevate B2B Data Accuracy With Customer Network Effects:

“Your data is limiting your marketing effectiveness”

It’s probably the point that stands out the most from my colleague Marina’s post on where B2B data falls short and how it affects marketers.

If you haven’t had a chance to read Marina’s post yet, take a few minutes and check it out. No, seriously…I’ll wait.

Charley's birthday